Leadership & Governance
Governance That Supports the BC Blueberry Industry
The BC Blueberry Council operates under a clear and transparent governance structure designed to ensure accountability, stakeholder representation, and responsible stewardship of industry resources. This structure supports informed decision-making and ensures the Council’s work remains aligned with industry priorities.
Leadership and oversight are provided through the Board of Directors and the Executive Director, with support from committees and task forces that bring focused expertise to key areas of Council activity. Together, these bodies help guide strategy, policy direction, and program development.
Board Oversight
The Board of Directors provides strategic leadership and oversight for the BC Blueberry Council. Board members represent the BC blueberry ecosystem and are responsible for setting strategic priorities, approving budgets, and ensuring the Council fulfills its mandate.
The Board plays a critical role in maintaining transparency, accountability, and long-term strategic focus in support of industry priorities.
Committees & Task Forces
Committees and task forces support the Board and Executive Director by providing guidance and expertise on specific focus areas such as applied research, governance, market development, and emerging industry issues.
These groups allow the Council to draw on industry knowledge and experience to inform decisions and respond effectively to changing conditions.
Board of Directors
The Board is made up of industry leaders elected and appointed to represent growers, packers, and other stakeholders across the BC blueberry sector. Members bring hands-on industry experience, regional perspective, and a shared commitment to the long-term success of BC blueberries.
Accountability & Transparency
The BC Blueberry Council is committed to operating in a manner that is transparent, accountable, and aligned with industry expectations. Governance practices, policies, and reporting structures are in place to support trust, clarity, and responsible stewardship across the BC blueberry ecosystem.
