Programs & Initiatives
Programs Supporting the BC Blueberry Sector
BCBC delivers programs that strengthen every part of the BC blueberry value chain, from growers and first receivers to packers, researchers, and market partners. Our work is built around three core pillars that keep the industry competitive, innovative, and resilient.
PILLAR 01
Domestic and International Business Development and Diversification
BCBC helps BC growers and first receivers expand into new markets at home and internationally. Through targeted programs, trade support, and digital tools, we strengthen market access, build buyer confidence, and support long-term business growth across the sector.
Agri-Marketing Program (AMP)
Supports first receivers and growers in diversifying sales channels and entering new domestic and international markets through promotional activity, buyer engagement, trade show participation, and market development.
Grower Clinics
Practical sessions that help BC growers meet quality standards and government guidelines, supporting food safety compliance and readiness for diversified markets.
Packer Portal
A new digital platform to improve coordination between BCBC and first receivers. It will support document management including food safety certificates and spray records across the supply chain.
Market Development Initiatives
Builds awareness, demand, and trade relationships for BC blueberries in Canadian markets and key international regions.
PILLAR 02
Applied Research and Variety Development
BCBC invests in research and variety development to help the industry respond to changing growing conditions, market demands, and production challenges. Our focus is on practical outcomes that strengthen productivity and long-term sustainability.
Minor Use Program
Delivered in collaboration with the Fruit and Vegetable Growers of Canada (FVGC), this program secures access to essential crop protection tools by advancing research, registrations, and priority setting that reflects BC industry needs.
Breeding and Variety Development
Supports development of new blueberry cultivars suited to BC’s climate and current market demand, giving growers access to varieties that perform well locally and meet buyer expectations.
Knowledge Transfer
Translates research findings and field learnings into practical, accessible information that supports better decision making across the sector.
PILLAR 03
Grower Education and Engagement
Education and engagement are central to how BCBC supports the grower community. Through events, structured learning, and direct communication, we keep growers informed, connected, and equipped to act on industry priorities.
Grower Day
BCBC’s flagship annual event bringing the BC blueberry community together to share industry updates, raise concerns, and stay connected on the issues that matter most.
Grower Clinics
Hands-on sessions covering production, compliance, and operational topics with practical guidance growers can apply directly on their farms.
Town Hall Meetings
Open forums for direct dialogue between the Council and growers, supporting transparent communication, community feedback, and alignment on industry priorities.
Grower Learning Paths
Structured pathways that give growers an organized way to build skills, strengthen compliance readiness, and stay current on industry topics over time.
Blue Card
A structured engagement tool that recognizes grower participation across BCBC programs, helping build a more connected, capable, and export-ready sector.
Learning Management System
Coming soon
A centralized digital platform for grower training and industry knowledge, making structured education easier to access and track.
Food Safety and Compliance Education
Keeps growers current on certification, documentation, and evolving market requirements, building a stronger and more export-ready industry.
Collaboration and Partnerships
BCBC programs are strengthened through partnerships across government, research, and industry. These relationships ensure our work is practical, well-informed, and aligned with what BC blueberry producers need.
Government and Food Safety Partners
BCBC works with food safety and regulatory bodies including Canada GAP and the Canadian Food Inspection Agency (CFIA), as well as provincial and federal agencies, to support grower compliance, market access, and industry standards.
Research and Academic Institutions
Partners with leading research organizations to advance science in crop performance, pest management, and variety development.
Industry Organizations
Collaborates with national bodies including the Fruit and Vegetable Growers of Canada (FVGC) on shared priorities such as the Minor Use Program and horticulture advocacy.
Supply Chain Partners
Engages packers, first receivers, exporters, and marketers to strengthen coordination and improve alignment across the value chain.
Program Updates and Participation
Program updates are shared through the BCBC website, industry communications, and events. Grower participation and feedback play a key role in shaping our programs.
For questions or to get involved, please contact the BC Blueberry Council office.
