Our Impact
Strengthening the BC Blueberry Industry
The BC Blueberry Council’s work is focused on delivering measurable value across the BC blueberry ecosystem. Through applied research investment, grower education, industry relations, and business development, the council supports informed decision-making, strengthens industry resilience, and addresses both immediate and long-term challenges facing the sector.
Our impact is guided by stakeholder priorities and grounded in practical outcomes that support production, sustainability, competitiveness, and global positioning.
Applied Research & Innovation
The council invests in applied research and variety development that address key production challenges and opportunities across the BC blueberry industry. Applied research initiatives focus on improving crop health, variety development, sustainability, and long-term sector viability.
By supporting field-applicable research, BCBC ensures the industry has access to reliable, science-backed insights that support operational decisions and future planning for BC’s blueberry industry.
Industry Relations
BCBC represents the BC blueberry industry in ongoing engagement with government, regulatory agencies, and industry partners. The council works across areas such as labour, trade, and regulatory frameworks that impact the sector.
Through structured engagement and evidence-based input, BCBC helps ensure industry priorities are reflected in policy and program development.
Grower Education & Industry Engagement
The council delivers education, tools, and engagement programs that strengthen knowledge transfer across the BC blueberry industry. These include training initiatives, grower communications, digital tools, and industry events designed to support participation, professionalization, and industry alignment.
Business Development & Diversification
BCBC participates in domestic and international business development initiatives and programs that strengthen market access and reduce the risk of reliance on single-market exposure. The council works to expand opportunities across fresh, frozen, and ingredient lanes while supporting long-term industry diversification.
Through coordinated efforts with partners, BCBC helps position BC blueberries for sustained growth in domestic and global markets.
Accountability & Transparency
The BC Blueberry Council is committed to strong governance, accountability, and transparency in how industry resources are managed. Council activities and investments are guided by Board strategic oversight, structured planning, and ongoing reporting to ensure alignment with industry priorities and measurable outcomes for the stakeholders.
