Annual Plan
Setting Priorities for the Year Ahead
The BC Blueberry Council’s Annual Plan outlines the organization’s priorities, initiatives, and planned activities for the year. The plan provides clarity on how Council resources are directed to support BC blueberry growers’ and advance the long-term strength of the industry.
Developed with input from growers’ the Board of Directors, and Council committees, the Annual Plan reflects current industry needs, emerging issues, and strategic objectives.
Access the Annual Plan
Current and past Annual Plans are made available to support transparency and accountability to growers’ and stakeholders.
For Growers'
Access crop production resources, applied research findings, food safety & quality assurance programs & industry updates that support resilient, competitive BC blueberry operations.
For Trade
Review product profiles, grading standards, packaging formats, and supply insights for fresh and processed BC blueberries serving domestic and international markets.
For Health Professionals
Examine scientific literature highlighting blueberry nutrition research and obtain credible materials to assist with dietary guidance and evidence-based health communication.
For Consumers
Locate BC blueberry retailers, explore seasonal recipe ideas, and learn about the role locally grown blueberries play in supporting wholesome everyday nutrition.
What the Annual Plan Includes
The Annual Plan typically identifies key focus areas for the year, which may include:
- Research priorities and planned investments
- Advocacy and government engagement objectives
- Grower programs, resources, and communications
- Market development and industry initiatives
- Operational and organizational priorities
The plan helps align Council activities and provides a framework for decision-making throughout the year.
Accountability & Review
Progress against the Annual Plan is reviewed by the Board of Directors to ensure activities remain aligned with approved priorities and available resources. Outcomes and progress are reported through regular updates and annual reporting.
Governance in Action Framework
Our Commitment to Monitoring Performance & Reporting Results
Oversight
The Board of Directors monitors progress regularly through structured review processes.
Alignment
Activities are checked to make sure they match approved priorities & strategic objectives.
Transparency
Results and updates are shared with growers’ and stakeholders through regular reports.
