Social Media Toolkit
Social
Supporting Consistent Digital Storytelling
The Social Media Toolkit is designed to support consistent, accurate, and effective representation of BC blueberries across digital and social media platforms. The BC Blueberry Council provides guidance to help partners align with approved brand messaging while engaging audiences in a positive and professional manner.
This toolkit outlines general principles and themes. Examples and assets may be added as they are approved.
Social
Purpose of the Social Media Toolkit
The Social Media Toolkit aims to:
- Support consistent brand voice and messaging
- Encourage accurate representation of BC blueberries
- Provide guidance for appropriate content themes
- Help partners align with Council-led marketing efforts
The toolkit is intended as a reference rather than a prescriptive posting guide.
Social
Content Themes
Social media content related to BC blueberries may focus on themes such as:
- Seasonality and availability
- Recipes and usage ideas
- Growing and harvest stories
- Education and general industry awareness
- Promotion of approved Council initiatives
Themes may be adapted to suit different audiences and platforms.
Social
Brand Voice & Tone
When posting about BC blueberries, partners are encouraged to:
- Use clear, positive, and informative language
- Avoid exaggerated or unverified claims
- Maintain a respectful and inclusive tone
- Ensure content aligns with Council values and messaging
Specific language guidance may be provided in the Branding Guidelines.
Hashtags & Attribution
General hashtag and attribution guidance may be provided to support content discovery and brand recognition. Campaign-specific hashtags or tagging instructions are shared when applicable and approved.
Use & Approval
Use of BC Blueberry Council branding, assets, or campaign references on social media may require approval depending on context. Users are encouraged to confirm guidelines before publishing content.
Toolkit Updates
The Social Media Toolkit will be updated as guidance, examples, and approved resources become available.
