POS Materials
POS
Supporting In‑Store Promotion of BC Blueberries
Point‑of‑sale (POS) materials support in‑store and on‑site promotion of BC blueberries by helping communicate key messages to consumers at the point of purchase. The BC Blueberry Council develops POS materials to support awareness, recognition, and engagement in retail and foodservice environments.
POS materials are shared when approved and available and are intended to complement broader marketing and promotional activities.
POS
Purpose of POS Materials
POS materials are designed to:
- Increase visibility of BC blueberries in retail settings
- Support consumer awareness at the point of purchase
- Reinforce consistent brand messaging
- Complement seasonal and promotional activities
Materials are developed with consideration for retail environments, audience needs, and brand standards.
POS
Types of POS Materials
POS materials may include a range of formats, such as:
- Posters and signage
- Shelf talkers and display cards
- Educational or informational materials
- Event or promotional signage
Specific materials vary based on program objectives and availability.
POS
Use & Availability
POS materials are made available to retailers and partners as part of approved initiatives or upon request, subject to availability. Use of materials should align with Council guidelines and approved messaging.
Some materials may require coordination or approval prior to use.
Additional Information
If you are interested in learning more about available POS materials or appropriate usage, please contact the BC Blueberry Council for guidance.
