Branding Guidelines
Guidelines
Protecting and Presenting the BC Blueberry Brand
The BC Blueberry Council’s brand represents the collective identity, values, and reputation of the BC blueberry industry. Branding guidelines are in place to ensure the BC Blueberry brand is used consistently, accurately, and professionally across all platforms and materials.
These guidelines help protect brand integrity while supporting effective promotion and communication.
Guidelines
Why Branding Guidelines Matter
Consistent branding:
- Strengthens recognition and trust
- Ensures accurate representation of BC blueberries
- Supports cohesive messaging across markets and channels
- Protects the credibility of the Council and the industry
All use of BC Blueberry Council branding should align with approved guidelines.
Guidelines
When the Guidelines Apply
Branding guidelines apply to the use of BC Blueberry Council:
- Logos and visual assets
- Photography and video
- Marketing and promotional materials
- Digital and social media content
- Media and public communications
Guidelines apply to internal use as well as use by external partners, media, and stakeholders.
Guidelines
Brand Assets & Usage
Approved brand assets, including logos and visual materials, are provided through the Toolkits & Marketing Materials section of the website. Use of these assets must follow the specifications outlined in the branding guidelines.
Altering brand assets or using them in a way that implies endorsement without approval is not permitted.
Guidelines
Brand Guidelines Document
A comprehensive Brand Guidelines document provides detailed direction on brand elements such as logo usage, visual standards, and application examples.
Questions & Approvals
If you have questions about brand usage or require approval for a specific application, please contact the BC Blueberry Council before proceeding.
