Recognize Female Leaders This Month, and Every Month
March is Women’s History Month, and BC blueberries has an entire industry to celebrate
Every year, the month of March provides an opportunity to recognize the generations of women that have courageously changed the face of society through their cultural, economic, and political achievements.
From working in the fields across the province, to packing and processing high-quality blueberries, to staffing half of the BC Blueberry Council’s team, women in agriculture play a key role in the $7 billion dollar impact that the BC blueberry industry has on British Columbia’s economy.
The Council’s female leaders help contribute to an industry that produces 96% of Canada’s highbush blueberries. To learn more about some of the Council’s female growers, read online here.
Meet the Women at the BC Blueberry Council
To commemorate Women’s History Month and International Women’s Day on March 8th, we’re highlighting three women on the Council’s staff that help support more than 600 grower members throughout BC.
Meet Anju Gill, executive director
Anju Gill is the executive director of the over 600-member BC Blueberry Council. Her 12 years of experience in government and public relations along with education uniquely position her in supporting the diverse growing needs of the highbush blueberry industry. She has a BA in Social Cultural and Media & Communication Studies and MA in Political Science. In her current position, Anju is applying her background and skills to enhance established programs and seek new opportunities, especially in the area of grower support and market access. With global growth of the highbush blueberry industry comes challenges of competition and effective chain management. To address these challenges, Anju’s vision is to provide enhanced grower support for optimal growth and gaining a competitive edge not only domestically but internationally.
Meet Clara Moran, marketing and PR coordinator
Clara Moran joined the BC Blueberry Council as marketing and public relations coordinator in 2020. She’s a graduate from the University of British Columbia, receiving her bachelor’s degree in Art History and Visual Arts. Her specialization in the history and implementation of photographic and digital strategies, extensive skills in social media discourse, and knack for communicating her vision to others, make her well equipped for this role. As marketing and PR coordinator, Clara utilizes her skills to organize domestic and international marketing efforts, coordinates the Council’s public presence at local and global trade shows and events, oversees the design, PR, and social media teams, and connects to the grower community through outreach and initiative.
Meet Karen Carter, finance and office manager
In January 2021, Karen Carter was hired to manage office communications, finance, and grower education programming, under the title finance and office manager. Karen processes and organizes essential project materials, ensuring the Council runs effective programming for its 600+ members. She works collaboratively within the office to provide the best support to the Council’s members, fostering relationships and building trust. Karen and her new puppy (Magnum!) liven up daily life in the office.