National Council

The National Highbush Blueberry Promotion and Research Agency/Council

Be sure to come to the Pacific Agriculture Show on Jan. 27 to vote on this important project!

Highbush blueberry production is increasing, new global and domestic markets need to be accessed. By 2013 BC production will be over 120 million; other provinces production rates have doubled since 2005. BC produces 98% of all highbush blueberries in Canada and with the growing interest in highbush production more domestic promotion would increase domestic sales. An equitable contribution system is needed to support industry growth. Over 36% of the highbush blueberries sold in Canada are from importers who should make equal investments in the cost of building highbush blueberry markets as they as they do, and will continue to, benefit from local efforts.

Why do we need another organization?
There are numerous opportunities to build a strong, efficient and competitive industry that require more funds and resources than are currently available.

Consumers are increasingly looking for products that are good for their health that are affordable. Buyers want new products which are delivered with low carbon foot prints and in recyclable packaging. Governments are nurturing self-supporting industry efforts.
Importers “want a say” in market development.

What are the benefits?
Historically a few provincial organizations have provided the means for growers to benefit from research, promotional activities, market development and consumer education. The creation of a National Agency/Council provides an opportunity to:
1. Increase export and domestic sales
2. Increase research for production, health-claims, and innovation purposes
3. Establish an equitable contribution process
4. Supply matching funds to leverage Government funding
5. Create a cooperative environment to build a sustainable industry for the future

What can you do to help this process along?
Grower involvement and guidance is crucial to the establishment of the program
Talk: Discuss the idea and issue with to those you know
Read: You will be receiving more information as the weeks and moths go by
Attend: We are planning several public meetings over the next months
Respond: We will be doing some surveys for you to fill in.
We want to know what you think; contact Karen Fenske at stratpoint@shaw.ca or 250-306-1256 for input.

For more FAQs and information about the National Council click here